ATLANTA, GA — GID and North American Properties have announced a new joint venture to develop High Street Atlanta, an eight million-square-foot mixed-use destination in the Central Perimeter. GID will remain the master developer, while NAP will lead retail leasing, marketing and community engagement. Once complete, NAP will oversee retail property management and the programming of High Street Atlanta’s public realm.
"To bring High Street Atlanta to life, it was important for us to engage a local partner, particularly as it relates to retail, restaurant and entertainment leasing, who shared our vision for designing, programming and operating mixed-use destinations," said James Linsley, president of GID Development Group. "The NAP team has demonstrated success with curating best-in-class merchandise mixes, engaging the community and energizing spaces so that they become the community’s gathering place. We are excited to begin working with the NAP team and to apply their proven approach to High Street Atlanta’s street-level retail and public realm."
The transit-oriented urban district features 10 city blocks developed around a pedestrian friendly street grid and active open space and event spaces. It will be highly walkable, with urban placemaking principles and modern architecture.
"By investing in the space between the buildings – the street-level, human-scale gathering places where community and social collisions happen organically – we create a fundamentally different shopping experience than e-commerce," said Mark Toro, managing partner of NAP. "It’s the difference between automation and animation; these two retail models are at opposite ends of the spectrum and both are highly successful, especially when they work together. Our team of ExperienceMakersä looks forward to collaborating with GID to develop this highly animated urban environment for Central Perimeter."
At full build-out, the mix of uses includes approximately 1,500 apartments, 1,500 condos, 400,000 square feet of retail, 400,000 square feet of new office and 400 hotel rooms.
"Today’s retailers are seeking to seamlessly integrate their brick and mortar and digital platforms. They want both an interactive in-store experience and a user friendly online experience; NAP provides the infrastructure for both," said David Weinert, partner and senior vice president of leasing at NAP. "Heading into ICSC New York, one of the world’s largest retail conventions, we have dozens of meetings set up with a wide range of retailers, including digitally native brands looking to expand their real estate portfolios. We look forward to telling these unique-to-market concepts about High Street Atlanta and the Central Perimeter."
High Street Atlanta is located in the geographic center of the Central Perimeter, 15 miles north of downtown, steps away from MARTA and at the nexus of Georgia 400 and I-285. The Central Perimeter is in the economic center and heart of Metro Atlanta.
"Vital to our approach is building community while building the community," Toro added. "We invite community members to follow us on High Street Atlanta’s newly launched social media pages and share the types of retailers, restaurants, events and experiences they would like to see at the project using the hashtag #HighStATL. We will use the community’s feedback to help launch our leasing efforts at ICSC New York in early December."
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Image High Street Atlanta